Hi, I’m Olivia, founder and designer of Ivincia. I’m from the UK and live in London (on and off!). I have 3 cats: Pingu (from New York), Coco & Marshmallow (both from Barcelona).
I’ve answered a few questions I get asked a lot below about Ivincia!
Why did you start a women's tennis clothing brand?
I wanted to create a brand that combines my two biggest passions: Playing tennis and designing textiles.
Before Ivincia, I graduated with a BFA in Fine Arts from Parsons The New School For Design in New York City, with a Summer semester abroad at Central Saint Martins in London. While studying, I trained in the textiles design departments for multiple luxury fashion houses including Alexander McQueen and Vera Wang. It was through these experiences where I truly fell in love with designing textiles! The beauty of seeing how artworks came to life on beautiful garments inspired me to create my own label.
I grew up playing tennis at age 6 in Barcelona. I never found tennis dresses I loved wearing so I decided to use my background in art and fashion to create beautiful tennis dresses that feature printed textiles.
What Does Ivincia Mean?
IVINCIA is the Goddess of invincibility.
I invented her. I chose her to be the Goddess of invincibility because I believe that tennis is both a mental and a physical sport. Tapping into the feeling of invincibility when you’re on the tennis court is hugely important to the outcome of the match.
It also has a personal meaning to me because when I started my brand, I experienced many challenges that I did not expect. However, it was these challenges that made me feel more determined than ever to succeed. It was during this time that I came up with this name Ivincia, it reflects this state of mind where you feel like you are invincible and can achieve anything.
What is it like designing women’s luxury tennis dresses?
I love the design process! The first stage of creating the collections involves researching design concepts and compiling moodboards. These can include anything from colours, swatches of fabrics, images and paintings from exhibitions, or anything else that catches my eye.
Once I’ve chosen the direction, I create the artwork for the textiles and make the patterns for the tennis dresses. After this, there are many more steps including making initial samples, checking the fit and altering patterns, and endless more tweaking of the designs until they’re perfect!
I always strive to create designs that are going to stand out on the tennis court and make the women who wear them feel empowered.
You can read more about the textiles design process below.
Being the founder of an independent brand gives me a lot of creative control over how I choose to run my business. Sustainability and ethical working conditions in the fashion industry are issues that are deeply important to me. You can read more about how I integrate this in my brand below.